create vbs file as :
-----
-----
Dim App,Site------
Site = "BlogMVC"
If Len(Site) < 1 Then
Site = WScript.Arguments(0)
End If
App = """%PROGRAMFILES%\IIS Express\iisexpress""" & _
" /site:" & Site
If Len(Site) > 0 Then
Set WshShell = CreateObject("WScript.Shell")
WshShell.Run App, 0
Set WshShell = Nothing
End If
AND RUN!